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Fiesta CercaDelivery launch

Content & coverage
2021–2022
With Cervecería Nacional
Delivery riders in yellow jackets crossing the city on motorbikes

The launch of Cervecería Nacional’s delivery app: the fleet on the street, activations and pieces for social.

The strategy

Why, message
and action.

How we thought about this project before turning on the camera.

01 · The why

Introduce a new service with a fleet people could see.

02 · The message

“Always cold, always close.”

03 · The action

Download the app and order.

What we did
  • Launch video
  • Pieces for social
  • Activation coverage
Stills
Delivery backpack with the line “Siempre frías, siempre cerca”
Customer showing a $4 Fiesta Cerca voucher

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