The why first.
A beautiful video that moves no one is an expense. That’s why we don’t start with the camera: we start with what your business needs to happen.
From goal
to action.
Each step answers a question. If we don’t have the answer, we don’t move on. Here it is with a real case from start to finish: the KFC Tastecam.
GoalThe why
Before we talk about cameras, we talk about your business: what you need to happen and how we’ll know it happened.
With KFC: Prove that KFC makes any moment of the day better, not just say it.
What has to change after this video?
IdeaThe message
One idea, said clearly. If the viewer keeps just one line, it should be the one that works for you.
With KFC: “Any moment is KFC.”
What should the viewer remember?
ShootThe image
Direction, light and camera serving that idea. Every shot has a reason to be there.
With KFC: The car, the office and the couch, shot like a commercial.
How should your brand feel?
PostThe edit
Rhythm, music, sound and color that carry the viewer all the way to the end.
With KFC: The Tastecam readings turned into graphics you get in a second.
Where and in what format will people watch it?
ResultThe action
We close with a concrete action: message, buy, visit, book. And we deliver the versions to measure it in paid media.
With KFC: A kiosk where every customer measures their own KFC moment.
What does the viewer do when it ends?
Every video
has a job.
Clear timelines
from day one.
A reference for a commercial or a piece with a shoot. Social content and events move faster.
- Day 1Brief
Tell us your goal through the brief, WhatsApp or a call.
- Days 2–3Proposal
Creative approach, scope, schedule and budget in writing.
- Weeks 1–2Pre-production
Script, casting, locations, art and shooting plan, approved by you.
- 1 or more daysShoot
Direction, camera, lighting and sound with the crew the story needs.
- 1–2 weeksPost-production
Editing, color, sound and music, with agreed review rounds.
- DeliveryAction
Master and versions for every channel, ready to publish and measure in paid media.
What has to happen next?
Tell us what you need to happen. We reply with an approach, timing and budget. Projects from USD 850.