KFCAny Moment Is KFC
Commercial & activation
2023
2023
Case video for the Tastecam, a camera that reads on people’s faces how much better a moment gets with KFC. We took it to the office, the car, the couch, the restaurants and the Independiente del Valle stadium, and turned every reading into proof of the message.
I want something like this16:9 · 4K and HD
The strategyWhy, message
Why, message
and action.
How we thought about this project before turning on the camera.
01 · The why
Prove with data, not just claims, that KFC makes any moment of the day better.
02 · The message
“Any moment is KFC.”
03 · The action
Get people to measure their own KFC moment at the kiosk, and order.
What we did
- Tastecam case video
- Commercial scenes on set: car, office and couch
- Activation at restaurants and at the stadium, with drone and cameras in the stands
- Data graphics and on-screen readings in post
- ClientKFC
- Year2023
- TypeCommercial & activation
- Format16:9 · 4K and HD
- ServiceCommercials & campaigns · Events & coverage
- ProductionBOKE Producciones
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