Café jijiPour-over
Product · Macro
2022
2022

The case
From bean to cup in vertical 4K macro: grinding, filtering and the first pour.
I want something like this9:16 · 4K 60 fps
The strategyWhy, message
Why, message
and action.
How we thought about this project before turning on the camera.
01 · The why
Let people feel the coffee ritual before they taste it.
02 · The message
“Coffee made slowly.”
03 · The action
Buy the coffee.
What we did
- 30 s 9:16 piece
- ClientCafé jiji
- Year2022
- TypeProduct · Macro
- Format9:16 · 4K 60 fps
- ServiceFood & product · Social media content
- ProductionBOKE Producciones



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