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Café jijiPour-over

Product · Macro
2022
Coffee grinder in the barista’s hand
The case

From bean to cup in vertical 4K macro: grinding, filtering and the first pour.

The strategy

Why, message
and action.

How we thought about this project before turning on the camera.

01 · The why

Let people feel the coffee ritual before they taste it.

02 · The message

“Coffee made slowly.”

03 · The action

Buy the coffee.

What we did
  • 30 s 9:16 piece
Stills
Ground coffee falling into the filter
Coffee blooming in the filter
Pour-over coffee served in a glass cup

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Tell us your goal and we’ll propose how to get there. Projects from USD 850.

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