BYD · Grupo LaderHan EV
2023
The case
Vertical promo for the BYD Han EV: lights, lines and detail for social.
The strategyWhy, message
Why, message
and action.
How we thought about this project before turning on the camera.
01 · The why
Present the model on social with visual impact.
02 · The message
“Electric design.”
03 · The action
Book a test drive.
What we did
- 15 s 9:16 reel
- ClientBYD · Grupo Lader
- Year2023
- TypeSocial content
- Format9:16
- ServiceSocial media content
- ProductionBOKE Producciones
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